Nomans Land Creative: User-Experience (UX), Service Design, Toronto

Nomans Land Creative was founded in 2005 by Noman Siddiqui — an award-winning UX Architect and Experience Design Leader. Noman is a certified in Service and UX Designer with experience spanning over 17 years in various industries, including: Advertising, Arts & Culture, Automative, Banking, Education, Government, Health, Museums, Retail, Pharma & non-for-profits.

Noman works on leading XD, Experience Strategy and Service Design projects (user research, ideation, design thinking, service blueprints, workflow audit, screen flows, wire-frames, prototypes, user-testing). He is fluent in the creative UX process and integrates essential principles of Cognitive Psychology in his work. He is passionate about exploring UX of AI and Emerging Tech (AR / XR / MR).

He has worked on diverse UX projects for the following brands: Avanade (Accenture & Microsoft), Bridgestone, CGI, CIBC, Credit Suisse, DAC, GE, JCI, Lifeworks (TELUS Health), Magna, McKesson, Rogers, ROM, Shaw, SickKids, Slalom, TD & UofT.

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REVIEWS

Francesca Tassistro
Senior Director | Experience Design Global Lead at Avanade

"Noman was one of the brightest members of our Experience Design Global team. He is interested in learning about all facets of design work, from the finer points of craft to the methods for demonstrating the business impact of our work as designers.

Additionally, he possesses a unique trait that is hard to find: he strives to put everything he knows to benefit all of his colleagues around the world. Having him as a member of our Global Experience Design Talent Community has improved us all!"
Robert Cooney
Director | Digital Media , DAC

"Noman's love of his field comes through in all of his work. He is not just an exceptionally thoughtful and talented UX architect, but someone who brings a spirit of enthusiasm and positivity to every project he's involved in. I've never met a colleague who better understands the adage that "everyone is your customer." Noman is relentlessly focused on how he can help, how he can improve something, how he can deliver service, how he can make life easier for end users, agency clients, and everyone else on his team."

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